Sky Arts have collaborated with Antony Gormley on his One & Other project (LIVE FEED) in London’s Trafalgar Square. The premise is that 29,255 people applied to be one of 2,400 places to appear for one hour each on the plinth in the square between July and October. The project runs 24/7 over the 100 days and so far the live stream is going down a storm.

Since 6th July the site, which includes both the live stream and edited highlights has already reached a total of 2.9m page views and 658,000 visits, with 407,000 unique visitors. The average time spent on the site is 10 minutes and 18 seconds.

The production has had a few problems to solve as no cables are allowed on the plinth. They are using wireless remote control HD cameras to transmit pictures back to a temporary gallery in the Square.

The appeal of Live Web Video like this project gets me thinking that with a free service like Livestream available to Video Producers there might be openings to create Live independent hit shows rather than just going for the conventional edited 7 minute Web show. Of course you wouldn’t have the Media juggernaut that is Sky TV behind you to promote it.