I noticed that video creation system Faculte has just received US$2.8 million first round investment. Faculte’s web-based ‘Broadcast Studio’ platform is aimed at Companies who want to create their own video presentations. Subscribers can add video, voice and other visuals to an online presentation, which they can then distribute across the Net. They can also charge viewers who want to subscribe.

I can see how it could work for Communications Departments who want to create quick and economic content for internal and B2B use but, and it’s a big BUT, will they have the staff with enough time and ability to do this effectively? Also if they want the presentation to include high quality video they’ll still need to commission it. I am not sure slick Independent Corporate Video Producers, Crew and Editors need worry just yet.

What’s cool about Faculte is that it’s biz model is based on fees. Companies pay them for the service as opposed to it being a free service supported by ads. This is the way to go these days if you are trying to give confidence to potential investors in your Online Video start up. A soley Ad supported model is just not sustainable right now.

Faculte’s pitch video is above and is also on their homepage. The quality is ropey to say the least at the top (especially the audio) but I hope they are just trying to show realistically the kind of videos their clients will create with their Flip Cameras. (Miaaaaoow!)

Think I’m off the mark? Please add a comment.

BTW Apologies for lack of posts, have been lounging on a beach in the South West of France where the Internet Cafe’s are ridiculously expensive!