I spotted these photos via Alex Albrecht’s Blog (Diggnation, Project Lore, The Totally Rad Show). It shows the new garage studio in Alex’s house where they are to record the weekly hit Web series The Totally Rad Show.

Note the huge green screen to accomodate 3 presenters and I am sure some more elaborate set ups in future. Black walls to stop the green from bouncing around and spilling onto the subjects and ruining the key. Also the set of soft Kino Flo Diva lights, which have economical flourescent (or daylight) balanced tubes which last ages and emit a soft bank of light.

You can see the strip lights used to illuminate the green screen evenly, essential for an easy key, and the key and fill Kino Flows to give even and flattering light to the faces.

Right now in Web Video the buzz is to keep overheads low. With Ad rates tumbling and sponsors being more cautious you need to make your profits last longer. Hiring an expensive studio, with all mod cons isn’t an option for the majority of Web creators. As well as the cost saving by having an improvised home studio, the time saved getting to a hire studio, setting up each time etc can be invested in producing the next show, distributing and promoting.