How not to make a ‘How to Video’
Vodafone want you to buy the Nokia N97 so they have made a video to show you how to make the most of it. This video is basic but I guess it hits the mark with the target audience.
But the problem is that as a Video it fails because it is narrated via pop up text. Bad choice, it’s distracting to the eye when you really want to be taking in pictures of the phone camera in action and what’s on the display. Not an easy watch at all. Though I am never keen on masses of voiceover, in this case it would work better.
For an example of an innovative and engaging way to make a How to Video (albeit a different topic) look no further than the work of the highly rated production outfit Common Craft (example below).
Recent Comments