Warning: This video is a little racy so don’t watch if you are underage, at work, in an Islamic country, or in a marital crisis.
Australian realtors Adrian Jenkins and Ian Adams have clocked up 650,000 views for this video promoting 15 Queen Anne Court in Queensland. It’s definitely a twist on conventional Property tour Videos. Ok so it’s nothing new that sex sells and this is blatant in the promo. But let’s strip it down further so to speak.
The video uses a mini-narrative weaved into the glossy shots of the property. You could create a narrative that doesn’t involve girls in their underwear to use in your promo.
The first 10 seconds grab you by the short and curlies. There’s so much pace and drama you’ve got to keep watching. You need to do this in your videos.
The video parodies bad action movies or commercials so as a viewer you have a reference point of familiarity. You know it’s not going to be too hard to watch. Can you parody something that would fit your video marketing strategy?
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