Not just good, it’s good enough
If you are thinking about or already making Web video shows then you need to watch this video. It’s a panel discussion on Web Content Production from Streaming Media East with reps from For Your Imagination, Digitas, MTV and Next New Networks. It covers production, brand relationships and distribution. It’s long at 49 mins but worth every second you spend away from the Edit.
My favourite quote is from Tim Shey co-founder of NNW. Tim says, when it comes to Web Video their office slogan is: “Not just good, it’s good enough”. Meaning, it’s better to get a consistent flow of good enough content to build a Web audience than only make a few items Ad agency perfect. Make it the quality it deserves within the budget.















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