In this video Derek Yeo of Treasure Productions goes to a ‘toystore’ for camera kit (Expandore Electronics) to tease his Sony PMW-EX3 with some great accessories. I like this film because it’s got a sense of humour and a popular touch, though no Oscars for the acting. There are so many dull videos of people demonstrating video kit out there, but this one is no yawn.

If you are looking for a business video for your site and your brand can handle this style (not recommended if you run an Undertakers) it’s worth trying to do something a bit different and take inspiration from these creators.